Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 2

In Table 12, Technology Adoption has a significant value of 0.000. As; a result, implementing H5 reveals that Technology Adoption impacted Customer Loyalty. The; B1 value is 0. 929, indicating that for every unit increase in Technology Adoption, a 0.929-unit gain in Customer Loyalty can be expected, presuming all other variables remain constant. Table 13: Model Summary and ANOVA of Age on Customer Loyalty Model Summary ANOVA R- Value R Square P- Value 0.969 a 0.939 0.000 b a. Dependent Variable: Customer Loyalty b. Predictors: (Constant), Age* Customer Loyalty, Mean All (Customer Satisfaction, Customer Trust, Customer Confidence, Technology Adoption, And Product Quality), Age Following Table 13, the R2 value is 0.939, and it determines that 93.9 percent of the total variation in Customer Loyalty can be examined by the moderator variable, which is Age. The; significance value between Customer Loyalty and Age, is 0.000, and as a result, the null hypothesis can be rejected, and an alternative hypothesis can be accepted. H6: Age has a positive impact on customer loyalty. Table 14: Coefficients of Age on Customer Loyalty Unstandardized Coefficients P-Value B Value (Constant) 1.551 0.000 Mean All 0.626 0.000 Age -0.514 0.000 Age* Customer Loyalty 0.125 0.000 a. Dependent Variable: Customer Loyalty In the view of Table 14, Age; has a significant value of 0.000. As; a result, implementing H6 reveals that Age; impacted Customer Loyalty. The; B1 value is - 0. 514; indicating that for every unit increase in Age; a 0.514-unit decrease in Customer Loyalty can be expected, presuming all other variables remain constant. V. C onclusion “Factors Influencing Customer Loyalty in Online Groceries After COVID – 19 In Sri Lanka”; With; the emergence of the Covid-19 situation, there were various influences on the day-to-day behavior of individuals. As; the condition spread rapidly around the world; it had a direct impact on people's; behavior. Since; this is not a situation that has been faced before, it took some time for humans to adapt to the social, economic, and environmental changes that came with it. This; situation has severely affected businesses, especially with travel restrictions and isolation. Study continues to measure variations of customer loyalty with customer trust, customer satisfaction, customer confidence, product quality, technology adaptation, and age; as a moderator. The limitations of this study are that this study considers online groceries. This; opens up possible research space to future researchers, as this will try to touch upon the online grocery field, which many people have not considered yet. On; the other hand, unlike the general customer base, this research specifically focuses on the young generation who engage for shopping in online groceries for household requirements. That; will be another limitation of the study. R eferences R éférences R eferencias 1. Abdullah al-Qudah, O., & Ahmad, K. (2014). The roles of culture in online shopping to enhance e- commerce in Jordan. Research Journal of Applied Sciences, Engineering and Technology , 7 (8), 1623– 1633. https://doi.org/DOI :10.19026/rjaset.7.441 2. Abu-Alhaija, A. S., Nerina, R., Hashim, H., & Jaharuddin, N. S. (2018). Determinants of Customer Loyalty: A Review and Future Directions. AUSTRALIAN JOURNAL of BASIC and APPLIED SCIENCES . https://doi.org/10.22587/ajbas.2018.12. 7.17 3. Aslam, W., Hussain, A., Farhat, K., & Arif, I. (2019). Underlying Factors Influencing Consumers’ Trust and Loyalty in E-commerce. Business Perspectives and Research , 8 (2), 227853371988745. https://doi. org/10.1177/2278533719887451 4. Balabanis, G., Reynolds, N., & Simintiras, A. (2006). Bases of e-store loyalty: Perceived switching barriers and satisfaction. Journal of Business Research , 59 (2), 214–224. https://doi.org/10.1016/ j.jbusres.2005.06.001 5. Bryant, N. (2020, December 18). The year 2020: A time when everything changed. BBC News . https:// www.bbc.com/news/world-us-canada-55353178 Factors Influencing Customer Loyalty in Online Groceries after COVID-19 in Sri Lanka 49 Global Journal of Management and Business Research Volume XXII Issue II Version I Year 2022 ( )E © 2022 Global Journals