Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 2

27. Kotler, P., & Armstrong, G. (2018). Principles Of Marketing (17th ed.). Pearson. https://sharifstrategy. org/wp-content/uploads/2019/07/Philip-T.-Kotler- Gary-Armstrong-Principles-of-Marketing-2017- Pearson.pdf 28. Kotler, P., & Keller, K. L. (2011). Marketing Management (14th ed.). Pearson. https://bawar.net/ data0/books/5ba269133886d/pdf/[Philip_Kotler,_Ke vin_Lane_Keller]_Marketing_Manag.pdf 29. Kotler, P., & Keller, K. L. (2012). Kotler, P. and Keller, K.L. (2012) Marketing Management. 14th Edition, Pearson Education. - References - Scientific Research Publishing. Scirp.org; Scientific Research Publishing. https://www.scirp.org/ (S(i43dyn45teexjx 455qlt3d2q))/reference/ReferencesPapers.aspx?Ref erenceID=1839933 30. Krejcie, R. V., & Morgan, D. W. (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement , 30 (3), 607–610. https://doi.org/10.1177/001316447003000308 31. Lee, S., & Cude, B. J. (2011). 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