Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 2

interpretive study of the cognitively young. Psychology & Marketing, 18(10), 1091-1116. 22. Tanveer, M., Kaur, H., Thomas, G., Mahmood, H., Paruthi, M., & Yu, Z. (2021). Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors. Sustainability , 13 (19), 10705. 23. Vesalainen, J., Rajala, A., & Wincent, J. (2020). Purchasers as boundary spanners: Mapping purchasing agents' persuasive orientations. Industrial Marketing Management , 84 , 224-236. 24. Wu, X., Hu, B., & Xiong, J. (2020). Understanding heterogeneous consumer preferences in Chinese milk markets: A latent class approach. Journal of Agricultural Economics , 71 (1), 184-198. 25. Zephania, G. (2020). Assessment of the Factors Influencing Consumer Buying Decision of Mobile Phone Brands: A Survey Study among University Students (Doctoral dissertation). 26. Zia, A., Younus, S., & Mirza, F. (2021). Investigating the impact of brand image and brand loyalty on brand equity: the mediating role of brand awareness. International Journal of Innovation, Creativity and Change , 15 (2), 1091-1106. 58 Global Journal of Management and Business Research Volume XXII Issue II Version I Year 2022 ( )E © 2022 Global Journals Factors Affecting Brand Preference for Purchasing Mobile Phones-Evidence from Bangladesh