Table of Contents 1 118

Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 2

Global Journal of Management and Business Research: E	3
Volume 22 Issue 2 (Ver. 1.0)	5
Copyright Policies	6
Honourable Members	7
Contents	9
1. An Assessment of Customer-Centricity Success Factors:Context of the Lebanese Market	11
2. Analyzing Customer Service Quality of State-Owned Commercial Banks in Bangladesh: A Study on Sonali Bank Limited	43
3. Factors Influencing Customer Loyalty in Online Groceries after COVID-19 in Sri Lanka	53
4. Factors Affecting Brand Preference for Purchasing Mobile Phones-Evidence from Bangladesh	69
5. L'image Corporative Des Institutions De Microfinance DeDeuxième Catégorie: Une Analyse De Six Antécédents ParL’approche PLS	77
Memberships	96
Author Guidelines	105
Index	117

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