Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 3

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(2019). When to use and how to report the results of PLS-SEM. European Business Review , 31 (1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203 38. Hamid, A. A., Ibrahim, S. B., Seesy, A. S., & Hasaballah, H. A. (2015). Interaction effect of perceived service quality and brand image on customer satisfaction . 39. Hannes, S. Y. (2019). The Effect of Sales Promotion, Brand Image, and Online Customer Experience toward Repurchase Intention Mediated by Customer © 2022 Global Journals Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) E 81 Impact of Social Media-Based Brand Community Participation on Brand Image in Bangladesh: Mediating Role of Brand Association and Brand Awareness