Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 3

2. SSC 13 6.1 Total 214 100 3. HSC 74 34.6 4. Bachelor 76 35.5 5. Masters 39 18.2 Total 214 100 Source: Questionnaire Data, 2022 Table 2's demographic profile lists the respondents' gender, age, level of education, occupation, and income. Male respondents made up 49.1% (n = 105) while female respondents made up 50.9% (n = 109), as shown by the frequency distribution in Table 2. In addition, 53.3% of respondents were between the ages of 20 and 30 (n = 114), whereas 27.1%were between the ages of 31 and 40 (n = 58). These findings would suggest that younger age groups are more likely than older ones to engage in impulsive purchasing. 43.5% of respondents are students (n = 93) and 34.1% are service members (n = 73). Most respondents (34.6%) had a high school diploma, 35.5% had a bachelor's degree, and 18.2% had a master's degree (n = 74). The respondents' gender, age, education level, occupation, and income are listed in the demographic profile in Table 2. This result suggests that the respondents to the survey are well educated. b) Multicollinearity Testing The variance Inflation Factor is used to evaluate multicollinearity (VIF). A VIF score of larger than 5 indicates construct collinearity. Hence the value should be lower than 5. Table 3: Multicollinearity Testing Construct Name and Items VIF Perceived Product Benefits (PB) PB1: I favor organic cosmetics because there are no adverse effects. PB2: I think there are many health advantages to using green cosmetics that are made with the environment in mind. PB3: I prefer green cosmetics because they don't contain synthetic coloring. 1.105 1.295 1.213 Environmental Concern (EC) EC1: Because organic cosmetics are better for the earth, I buy them. EC2: I like using disposable organic cosmetics since they are convenient. EC3: Green items, in my opinion, do not hurt the environment. EC4: I think using green items reduces pollution. 1.375 1.820 2.087 1.811 Green Trust (GT) GT1: Green products' environmental commitments are, in my opinion, largely trustworthy. GT2: In my experience, this product's environmental performance is generally reliable. 1.010 1.010 Packaging (PCK) PCK1: I think colorful packaging encourages me to buy PCK2: I buy green beauty products since I can reuse the attractive containers of the products. PCK3: I'm tempted to buy by the attractive container of green cosmetics. 1.473 1.624 1.679 Sales Promotion (SP) SP1: Price reductions, in my opinion, persuade me to buy green cosmetics. SP2: When presents are provided, I like to purchase green cosmetics. SP3: When shopping organic cosmetics, I like Buy One Get One Free (BOGOF). 1.469 1.445 1.129 Peer Influence (PI) PI1: I frequently discuss eco-friendly cosmetics with my friends. PI2: I frequently hear from friends about their familiarity with and first-hand knowledge of 1.874 1.591 40 Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) E © 2022 Global Journals Determinants Impacting Impulse Buying of Green Beauty Products green products. PI3: I frequently go shopping with my friends for green products. 1.821 Impulse Buying behavior (IBB) IBB1: I prefer to make impulse purchases. IBB3: I prefer impulse purchases on a regular basis. IBB2: impulse purchases make me happy. 1.789 2.019 1.934 Source: Statistical Data Processing using PLS