Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 3

According to the findings of the multicollinearity test presented in Table 3, there exists no collinearity in any of the construct because every itemunder each construct in the study model has a VIF value of less than 5. c) Scale Validity, Reliability, and Assessment Each construct, and the visual elements used in this study, were developed via examinations of the literature, and changed in response to the impulse buying habits of many consumers in Dhaka City. Exploratory factor analysis (EFA) and confirmatory factor analysis were used to enhance and validate the measurement scale (CFA). Before using the factor analysis, it has confirmed that the conditions of normality and linearity were upheld. Construct Items Loadings Cronbach’s Alpha ( α ) Composite Reliability (CR) AVE Perceived Product Benefits PB1 PB2 PB3 0.583 0.809 0.780 0.561 0.772 0.535 Environmental Concern EC1 EC2 EC3 EC4 0.658 0.835 0.862 0.806 0.804 0.871 0.631 Green Trust GT1 GT3 0.607 0.851 0.179 0.701 0.546 Packaging PCK1 PCK2 PCK3 0.745 0.934 0.735 0.770 0.849 0.656 Sales Promotion SP1 SP2 SP3 0.837 0.844 0.594 0.646 0.808 0.589 Peer Influences PI1 PI2 PI3 0.871 0.818 0.853 0.804 0.884 0.719 Impulse Purchase Behavior IBB1 IBB2 IBB3 0.855 0.872 0.864 0.830 0.898 0.746 Note: AVE-Average Variance Extracted, CR-Composite Reliability. 41 Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) E © 2022 Global Journals Determinants Impacting Impulse Buying of Green Beauty Products