Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 3

VIII. S tudy I mplications and F uture R esearch Consumers' impulsive buying behavior may be caused by a variety of circumstances, still, this study will give consumers a clear understanding of what variables are motivating them to buy green beauty goods impulsively. A further goal may be to investigate the effects of Bangladesh's green beauty products marketing techniques. Retailers in Bangladesh will benefit from the findings of this research because they will have a better understanding of consumers' impulsive buying behavior, which will help them create effective marketing and merchandising strategies. The industry for beauty products in Bangladesh will be better understood by businesses with this information. In several significant areas, this study will offer theoretical additions to the literature on green marketing. Market managers of products with improved environmental performance will benefit from some of the information in the current investigation. Our findings will, first and foremost, offer some recommendations for businesses that decide to either capitalize on green products existing in their portfolios or incorporate green features into new products. This study will serve as an additional tool for research in this area. IX. L imitations Fundamental limitations persist despite meticulous study efforts; they might be solved by future scholars. The results cannot be extended to other regions or cities of the country due to differences in consumer behavior and financial capability. Another difficulty was gathering data from impulsive shoppers since the researcher did not visit many of the retail or superstore locations in Dhaka where customers locate or visit. Although there are many more factors that contribute to impulsive buying, the study develops a research framework with six extrinsic variables. It is required to include other intrinsic characteristics, such as interpersonal influence, consumer engagement, consumption habits, and the economic history of consumers in different regions of the country, to obtain more comprehensive insights. X. C onclusion Bangladesh's demand for eco-friendly items has greatly expanded because of the country's growing environmental awareness. According to the Bangladesh Cosmetics and Toiletries Importers Association, 80 percent of cosmetics are produced in Bangladesh. All the rest are imports. People are purchasing green beauty products increasingly regularly, spontaneously, and impulsively, as a consequence of a variety of factors. As a result, to develop efficient marketing strategies, marketers must identify the possible reasons why consumers buy organic cosmetics on an impulsive basis. A cknowledgement The author is appreciative of the journal's anonymous referees for their incredibly helpful suggestions that helped the article's quality. R eferences R éférences R eferencias 1. Akyuz, A. (2018). Determinant factors influencing impulse buying behavior of Turkish customers in supermarket setting. International Journal of Research in Business and Social Science (2147- 4478), 7 (1), 1-10. 2. Bapna, R., & Umyarov, A. (2015). Do your online friends make you pay? A randomized field experiment on peer influence in online social networks. Management Science, 61 (8), 1902-1920. 3. Berger, J. (2019). Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence. Journal of consumer behaviour, 18 (3), 233-246. 4. Bublitz, M. G., & Peracchio, L. A. (2015). Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes. Journal of Business Research, 68 (12), 2484-2493. 5. Cahyorini, A., & Rusfian, E. Z. (2012). The effect of packaging design on impulsive buying. BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi, 18 (1). 6. Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65 (2), 81-93. 7. Chen, Y.-S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93 (2), 307- 319. 8. Chowdhury, F. (2020). The Impact of Socio-Cultural Factors in Impulse Purchasing Behaviour of Clothes in Bangladesh. J. Bus. Adm, 41 , 15-28. 9. Chowdhury, F., & Mehjabeen, M. (2021). The Impact of Culture on Impulse Buying Behavior in Bangladesh: Global Academy of Training and Research (GATR) Enterprise. 10. Davison, A. C., Hinkley, D. V., & Young, G. A. (2003). Recent developments in bootstrap methodology. Statistical Science , 141-157. 11. Deng, X. (2009). Consumer response to visual aspects of packaging and product design. University of Pennsylvania. 12. Driessen, P. H., Hillebrand, B., Kok, R. A., & Verhallen, T. M. (2013). Green new product development: the pivotal role of product greenness. IEEE Transactions on Engineering Management, 60 (2), 315-326. 44 Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) E © 2022 Global Journals Determinants Impacting Impulse Buying of Green Beauty Products