Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 3

43. Tarabieh, S. (2021). The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust. Management Science Letters, 11 (2), 451-464. 44. Usrey, B., Palihawadana, D., Saridakis, C., & Theotokis, A. (2020). How downplaying product greenness affects performance evaluations: Examining the effects of implicit and explicit green signals in advertising. Journal of Advertising, 49 (2), 125-140. 45. Van Loo, E. J., Diem, M. N. H., Pieniak, Z., & Verbeke, W. (2013). Consumer attitudes, knowledge, and consumption of organic yogurt. Journal of dairy science, 96 (4), 2118-2129. 46. Wu, W., Zhou, L., & Chien, H. (2019). Impact of consumer awareness, knowledge, and attitudes on organic rice purchasing behavior in China. Journal of Food Products Marketing, 25 (5), 549-565. 46 Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) E © 2022 Global Journals Determinants Impacting Impulse Buying of Green Beauty Products