Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 3

© 2022 Global Journals Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) E 57 The Three Most Critical Aspects for Implementing Holistic Customer Experience at Scale https://www.genesys.com/blog/post/advance- personalization-customer-journey-orchestration 4. Ramshaw, Adam. Customer Experience Measurement: The Right CX Metrics to Use. Genroe. https://www.genroe.com/blog/customer- experience-measurement/15139 5. Dixon, M., Freeman, K., Toman, N. (2010). Stop Trying to Delight Your Customers. Harvard Business Revie w.https://hbr.org/2010/07/stop-trying-to- delight-your-customers 6. Gautam, N. (2017). A Practical Guide to Customer Experience Measurement. Ameyo. https://www. ameyo.com/blog/customer-experience-measure- ment-a-practical-guide-to-measuring-cx/ 7. Katare, S. (2022). Agile Marketing as a Key Driver to Increasing Operational Efficiencies and Speed to Market. DOI: https://doi.org/10.5430/ijba.v13n2p92; International Journal of Business Administration. Volume 13 No 2 (2022) 8. Osman, M. (2016). Customer Experience and Revenue Growth. Glia. https://blog.glia.com /customer-experience-and-revenue-growth/ 9. Net Promoter S core. Product Plan. https:// www.productplan.com/glossary/net-promoter- score/ 10. What is custome r effort score (CES) & how do I measure it?. Qualtrics. https://www. qualtrics.com/experience-management/customer /customer-effort-score/ 11. Lerner, M. (2022). 10 Best Customer Exper ience Metrics (According to the Experts). Parative. https://www.parative.com/blog/customer- experience-metrics 12. Birkett, A. (2021). W hat is Customer Effort Score (CES)?.Hubspot. https://blog.hubspot.com /service/customer-effort-score 13. Staubli, O. (2016). Predictive Customer Lifetime Value. Revolytics. https://www.revolytics.com /en/blog/2016/04/clv/ 14. Krishnan, Bala V. (2021). Churn Analysis: How to Retain Customers [Telecom Case Stud y]. Gramener. https://blog.gramener.com/churn- analysis-customer-retention/ 15. Six Key Advan tages of Customer Experience Explained. Stratford. https://stratford.group /customer-experience-advantages/ 16. Watcadmin. (2016). 6 steps of customer experience management. WATC.https://whatabout-the- customer.com /2020/6-steps-of-customer- experience -management/ 17. The Editorial Team. 4 case studies to prove the value of net promoter score. Delighted by Qualtrics. https://delighted.com/blog/4-case-st udies-to-prove- the-value-of-net-promoter-score