Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 3

Global Journal of Management and Business Research: E 3
Volume 22 Issue 3 (Ver. 1.0) 5
Copyright Policies 6
Honourable Members 7
Contents 9
1. The Impact of Inconsistent Tracking on Inventory Management Case Study Societe Buns - Cameroon 11
2. Contribution of Mobile Banking Informational Service on Customer Satisfaction in Tanzanian Commercial Banks 29
3. Study of Consumers Satisfaction Regarding Fast-Food Restaurants in Cameroon 37
4. Determinants Impacting Impulse Buying of Green Beauty Products 51
5. The Three Most Critical Aspects for Implementing Holistic Customer Experience at Scale 65
6. Facets of Consumer Behavior Management: Reflexes and Neurointerface 79
7. Impact of Social Media-Based Brand Community Participation on Brand Image in Bangladesh: Mediating Role of Brand Association and Brand Awareness 93
Memberships 110
Author Guidelines 119
Index 131
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