Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

Table 1: Internal Reliability and Convergent Validity Constructs Items Loadings Cronbach’s Alpha Rho_A CR AVE VIF Performance PE1 0.859 0.881 0.883 0.918 0.737 2.210 Expectancy PE2 0.876 2.390 PE3 0.838 2.104 PE4 0.859 2.248 Effort EE1 0.875 0.888 0.891 0.923 0.749 2.496 Expectancy EE2 0.859 2.165 EE3 0.881 2.550 EE4 0.847 2.203 Facilitating FC1 0.804 0.831 0.832 0.888 0.664 1.720 Condition FC2 0.821 1.873 FC3 0.813 1.858 FC4 0.821 1.786 Social SI1 0.839 0.853 0.865 0.900 0.693 1.958 Influence SI2 0.845 2.109 SI3 0.826 2.110 SI4 0.821 2.006 Price Value PV1 0.905 0.809 0.894 0.884 0.717 1.785 PV2 0.810 1.729 PV3 0.822 1.781 Hedonic HM1 0.759 0.752 0.786 0.858 0.669 1.371 Motivation HM2 0.896 1.869 HM3 0.793 1.618 Habit HT1 0.824 0.887 0.891 0.922 0.747 1.982 HT2 0.859 2.281 HT3 0.889 2.611 HT4 0.884 2.614 Health HC1 0.854 0.894 0.901 0.926 0.759 2.287 Consciousness HC2 0.879 2.617 HC3 0.866 2.472 HC4 0.885 2.440 Behavioral BI1 0.883 0.858 0.859 0.913 0.778 2.103 Intention BI2 0.878 2.148 BI3 0.886 2.205 Actual Use AU1 0.723 0.794 0.801 0.866 0.619 1.439 Behavior AU2 0.823 1.826 AU3 0.826 1.932 AU4 0.770 1.576 The convergent validity of the study was ensured by checking the criteria of item loadings, composite reliability (CR), and average variance extracted (AVE). Item loadings are found higher than 0.723 and composite reliability is greater than 0.884. further, AVE was found larger than the threshold limit 0.50 (Fornell and Larcker 1981). All the values of item loadings, CR, and AVE suggested that the model is convergently valid (Table 1 and Fig 2). Understanding the Age Differences in Adopting WFTs: An Extension of the UTAUT2 Model 7 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals