Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

2022), examining the effect of these moderating variables on the relationships among the endogenous and exogenous variables could provide some additional strong findings. Based on these limitations, it is suggested that future studies should put their endeavor on identifying the preferences (e.g., color, language, layout and images) of elderly people from a cultural perspective and increase the adoption rate of these devices among them. In addition, future studies should focus on longitudinal surveys for better explanation of adoption and use behavior. Finally, the effect of other individual differences, such as gender, attitude and experience, should be taken into consideration to enhance the usage rate of WFTs among elderly people in future work. Appendix A: Cross Loadings AUB BI EE FC HC HM HT PE PV SI AU1 0.723 0.332 0.223 0.354 0.121 0.168 0.286 0.282 0.165 0.280 AU2 0.823 0.461 0.356 0.390 0.223 0.214 0.361 0.436 0.257 0.178 AU3 0.826 0.439 0.377 0.339 0.235 0.205 0.381 0.385 0.277 0.237 AU4 0.770 0.385 0.306 0.364 0.148 0.164 0.350 0.381 0.352 0.171 BI1 0.444 0.883 0.519 0.606 0.437 0.328 0.535 0.565 0.258 0.263 BI2 0.448 0.878 0.471 0.525 0.394 0.367 0.506 0.519 0.233 0.280 BI3 0.477 0.886 0.494 0.528 0.450 0.308 0.471 0.521 0.323 0.314 EE1 0.371 0.479 0.875 0.441 0.314 0.158 0.439 0.457 0.310 0.227 EE2 0.365 0.516 0.859 0.435 0.308 0.117 0.422 0.415 0.354 0.199 EE3 0.310 0.497 0.881 0.431 0.297 0.167 0.473 0.527 0.313 0.219 EE4 0.358 0.445 0.847 0.474 0.288 0.191 0.474 0.470 0.318 0.224 FC1 0.376 0.513 0.440 0.804 0.366 0.215 0.485 0.476 0.344 0.264 FC2 0.387 0.501 0.381 0.821 0.279 0.269 0.482 0.447 0.284 0.280 FC3 0.333 0.505 0.440 0.813 0.320 0.222 0.502 0.565 0.317 0.311 FC4 0.401 0.527 0.413 0.821 0.422 0.177 0.458 0.442 0.296 0.248 HC1 0.226 0.394 0.319 0.402 0.854 -0.053 0.297 0.331 0.209 0.161 HC2 0.193 0.410 0.279 0.358 0.879 -0.028 0.311 0.332 0.219 0.145 HC3 0.156 0.391 0.311 0.354 0.866 -0.048 0.280 0.320 0.276 0.114 HC4 0.236 0.481 0.309 0.375 0.885 0.027 0.282 0.359 0.226 0.105 HM1 0.134 0.281 0.061 0.152 -0.119 0.759 0.116 0.200 0.050 0.158 HM2 0.239 0.370 0.210 0.257 0.032 0.896 0.161 0.288 0.110 0.148 HM3 0.208 0.263 0.157 0.251 0.006 0.793 0.148 0.262 0.048 0.170 HT1 0.416 0.451 0.423 0.538 0.313 0.091 0.824 0.415 0.319 0.229 HT2 0.368 0.485 0.428 0.477 0.258 0.167 0.859 0.481 0.292 0.253 HT3 0.348 0.537 0.470 0.542 0.324 0.152 0.889 0.506 0.246 0.312 HT4 0.397 0.499 0.478 0.487 0.263 0.186 0.884 0.439 0.243 0.340 PE1 0.413 0.534 0.463 0.540 0.348 0.258 0.464 0.859 0.257 0.321 PE2 0.395 0.553 0.470 0.478 0.346 0.259 0.457 0.876 0.297 0.286 PE3 0.444 0.480 0.462 0.487 0.310 0.294 0.440 0.838 0.271 0.277 PE4 0.386 0.513 0.455 0.523 0.318 0.248 0.472 0.859 0.303 0.283 PV1 0.328 0.336 0.361 0.345 0.253 0.119 0.272 0.347 0.905 0.131 PV2 0.227 0.201 0.279 0.260 0.212 0.049 0.214 0.184 0.810 0.008 PV3 0.279 0.206 0.296 0.358 0.203 0.035 0.323 0.268 0.822 0.135 SI1 0.219 0.305 0.232 0.365 0.170 0.150 0.296 0.324 0.139 0.839 SI2 0.239 0.295 0.192 0.238 0.121 0.183 0.299 0.309 0.057 0.845 SI3 0.249 0.228 0.203 0.225 0.065 0.155 0.231 0.236 0.058 0.826 SI4 0.198 0.232 0.207 0.281 0.128 0.145 0.261 0.244 0.128 0.821 Understanding the Age Differences in Adopting WFTs: An Extension of the UTAUT2 Model 12 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals Appendix B: List of Indicators Item Constructs and Statements Sources Performance Expectancy (EE) Venkatesh et al. (2003); Venkatesh et al. (2012) PE1 I find Wearable Fitness Technology is useful in my life. PE2 Using Wearable Fitness Technology increases my chances of meeting my needs. PE3 Using Wearable Fitness Technology helps me in managing my daily health fitness more quickly. PE4 Using Wearable Fitness Technology service increases my capability to manage my health fitness. Effort Expectancy (EE) Venkatesh et al.