Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

1 Traditional Marketing and Digital Marketing in Bangladesh Context Md. Dipu α & Md. Moslah Uddin σ Author α : Faculty of Business , Bangladesh University of Business and Technology – BUBT. Mirpur, Dhaka, Bangladesh. e-mail: muhammaddipu010@gmail.com Co-Author σ : Lecturer Department of Accounting Bangladesh University of Business and Technology – BUBT. Abstract- Promotional activities destine the future of your business. Once Beth Comstock says, “You can’t sell anything if you can’t tell anything.” The thriving of your business totally depends on how you present your products. Long since there, various types of marketing methods have been used from time to time. But in modern times, the channel of marketing and promotional activities started to rely on “Digital Marketing.” Because it's way easier to get in touch with, collect feedback, and real-time communication with customers. Keywords: advertising, digital marketing, traditional marketing. I. I ntroduction ur world is changing very fast and new technologies are coming which means communication is also changing the concept of marketing from traditional to digital. Primitive human exchange practices are considered to be the beginning of the business. However, over the past 200 years, this business has developed remarkably. Due to the progress in all aspects of human life at different stages of evolution, their living and working methods have also undergone great changes (Efendioglu, 2016). When the world is under the scope of digital marketing, Bangladesh is not out of it (Mohammad Waliul Hasanat, 2020). Internet and technology use has increased at an astonishing rate in Bangladesh like any other developed and rising/developing country in the world. By 2022 the number of internet users in Bangladesh has increased to 100 million. Currently, the total population of Bangladesh is approx 16 crores and 31.5% of the total population is an internet user (KEMP, 2022). With the internet growth, many small moderate brands have started focusing more on digital marketing (Hanieh Mirzaei, 2012). a) What is the Most Significant Role of Digital Marketing? Digital marketing has changed the tactics of communication between consumers and marketers. Consumers generally prefer shopping without any hassle. That's why there is so much demand for digital marketing and digital marketing is much smarter than offline marketing methods (Rahman, 2015)(TODOR, 2015). In this research, we will differentiate between digital marketing and traditional marketing in the context of Bangladesh, and we will try to figure out why digital marketing is more important than traditional marketing in Bangladesh. II. R esearch M ethod Research is an effective method that plays an essential role in data collection and selection. The methodology helps to finance specific objectives. This research paper has been written based on the data obtained from primary and secondary (Mohammad Waliul Hasanat, 2020). Now is the age of technology. Day by day the internet is becoming more accessible in our country, and internet speed has also improved a lot. Now, most people of Bangladesh use smartphones and this digital marketing in our country has brought a revolution. Many small and medium brands are easily reaching thousands of people with their services, which is possible due to good internet speed. Most of the people of Bangladesh can now buy their favorite things at home. Now, most people like to spend their time on various social media like Facebook, Instagram, Twitter, LinkedIn, etc. And through these social networks, different brands do their advertising campaigns to reach their targeted customers very easily. I was conducting a survey. The people I surveyed were between 22-25 and all BBA students. The number of students was 200 boys' number was 125 and the girls' number was 75. Everyone knows about Google AdWords, Facebook, Twitter, and LinkedIn advertising. When they are all told if you have a small business, what type of marketing will you do for your business, traditional marketing or digital marketing? Among them, the largest number of people answered that they prefer digital marketing. When asked the reason, they said that due to digital marketing, their products can be easily reached many people, and their products can be reached specifically targeted customers. Some of the remaining students said they would follow traditional marketing strategies. As a result of traditional marketing, a product and brand image seems more trustworthy to people, on the other hand, in digital marketing, people continue to advertise on various social media such as news portals, YouTube, Facebook, etc., which some-times causes irritation. O 33 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals