Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

2 Now the question may arise that digital marketing has replaced analog marketing. The answer is, no. Digital marketing has made analog marketing easier. Where earlier one had to go door to door to campaign or distribute a card of one's identity to people for campaigning, nowadays one can introduce oneself through a single post or some kind of advertisement on social media (Ms. Sudha Lawrence, 2018). Marketing is still seen through ordinary billboards in many places in Bangladesh. This is a type of analog marketing. But in New York's Times Square or in Japan's Tokyo and cities. Why is such a modern country doing marketing in such an old way? In fact, all of their billboards have a touch of advanced technology. They use display screens on almost all their billboards because they understand the importance of digital marketing. The key to success in marketing is how well you attract your audience. The more impressive your advertising is, the more visitors will be attracted. III. Results and Analysis Digital marketing is gaining more acceptance than traditional marketing in Bangladesh (Farjana Akter, 2020). That's because traditional marketing is time- consuming and expensive, with less expected results. On the other hand, compared to the amount of money spent on digital marketing, the result is much more than traditional marketing; as the result of advertising, there is only partial data available. It is possible to get all this data in the case of a digital marketing platform. Through traditional marketing, it is not possible to advertise to the targeted customers, but through digital marketing, it is possible to advertise to the targeted customers (Mayank Yadava, 2015). Traditional marketing medium is very less and is losing their effectiveness daily. On the other hand, digital marketing mediums are increasing daily. As a result of which, acceptance is increasing for everyone. It will take many days for any company or organization that is currently established through traditional marketing to become a billion-dollar business. On the other hand, many companies or organizations established today through digital marketing have become billion-dollar businesses. An example is Pathao -Transport Company. They started in March 2015 with just a compromise and have run major promotional campaigns for their services across various social media sites. As a result, their market value is now more than 100 million dollars. Besides Ali Express – Online Retail Service is one of the examples among foreign companies (Dr. Madhu Bala, 2018). a) When is Digital Marketing Needed? Do we do digital marketing everywhere? As mentioned earlier, the main objective of marketing is to attract an audience. If the viewer's eye can turn to your ad once, they will read what you are writing. Suppose you want to advertise your company by placing a billboard on the side of a road in the middle of the desert. Now in the desert, will you display billboards to attract human attention? Those who walk the desert road see nothing but the desert around them. So, if you put up a very simple billboard, that will attract people's attention. In other words, despite the importance of digital marketing nowadays, it does not mean that marketing can be something other than digital. Depending on the location and situation, it can be made old-fashioned and effective (Valentina Simona Pa ș cal ă u, 2020). IV. C onclusion Finally, if you want to become an entrepreneur, you can easily promote your products or services through digital marketing, which will play a huge role in your business expansion. In addition, if you want to promote the products or services of other businesses, then you can easily promote the products or services currently assigned to your target customers through digital marketing compared to traditional marketing. By doing this, you can play a major role in any business expansion by selling products or providing services by creating targeted customers. R eferences R éférences R eferencias 1. Dr. Madhu Bala, M. D. (2018, October). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 08 (10). 2. Efendioglu, Y. D. (2016). Travel from Traditional Marketing to Digital Marketing. Global Journal of Management and Business Research: E Marketing, 16 (02). 3. Farjana Akter, Z. U.-S. (2020, August). ANALYZING THE OPPORTUNITIES OF DIGITAL MARKETING IN BANGLADESH TO PROVIDE AN EFFICIENT INTERRELATION BETWEEN BUSINESS ORGANIZ- ATION AND CONSUMER. International Journal of Managing Information Technology (IJMIT), 12 . 4. Hanieh Mirzaei, M. A. (2012, January). Dissimilarity of E-marketing VS traditional marketing. International Journal of Academic Research in Business and Social Sciences, 02 . 5. KEMP, S. (2022, FEBRUARY). DIGITAL 2022: BANGLADESH. Retrieved from https://datareportal. com/reports/digital-2022-bangladesh 6. Mayank Yadava, Y. J. (2015). Mobile social media: The new hybrid element of digital marketing communications. Science Direct . 7. Mohammad Waliul Hasanat, A. H. (2020, February). A CRITICAL REVIEW OF DIGITAL MARKETING IN BANGLADESH. International Journal of Research in Social Sciences, 10 (02). Traditional Marketing and Digital Marketing in Bangladesh Context 34 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals