Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

3 8. Ms. Sudha Lawrence, M. S. (2018, January – December). A COMPARATIVE STUDY OF DIGITAL MARKETING VS TRADITIONAL MARKETING. IIBM’s Journal of Management Research, 3 (1 & 2). 9. Rahman, S. M. (2015, July 25). Optimizing Digital Marketing for Generation Y: An Investigation of Developing Online Market in Bangladesh. Canadian Center of Science and Education, 08 . doi:doi:10.55 39/ibr.v8n8p150 10. TODOR, R. D. (2015). Blending traditional and digital marketing. Bulletin of the Transilvania University of Braşov, 09 . 11. Valentina Simona Pa ș cal ă u, R. M. (2020). Traditional Marketing Versus Digital Marketing. AGORA INTERNATIONAL JOURNAL OF ECONOMICAL SCIENCES, AIJES, 14 . Traditional Marketing and Digital Marketing in Bangladesh Context 35 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals