Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

Brand Positioning and the Consumer Mind Case Study: Maggi Noodles 39 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals 32% of consumers consume Maggi Noodles once in 15 days. 29% of consumers consume Maggi Noodles once a week. This indicates that Maggi Noodles is a frequent snack in theIndian Households. While 33% of consumers are attracted by the taste, 21% of them are attracted as it is a quick snack. 44% of consumers are attracted by all three qualities i.e., taste, packaging and it beinga quick snack. Most consumers have rated the quality of Maggi Noodles from 3-5.