Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

Brand Positioning and the Consumer Mind Case Study: Maggi Noodles 40 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals Most people have rated the quality of Maggi to the highest i.e. 5. While 44.9% of the consumers consume Maggi noodles with friends and family, 32.7% of them consume it by themselves. This indicates that Maggi keeps one company in solitude andalso is a great snack to enjoy with friends and family. 76.5% of consumers enjoy customising their Maggi Noodles with various ingredients while 23.5% of them enjoy it simply. This shows that while Maggi tastes good as it is, it also givesone the opportunity to customise their meal.