Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

Brand Positioning and the Consumer Mind Case Study: Maggi Noodles 42 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals V. C onclusion A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. Brand positioning is the unique space a brand occupies in the brains of the customers. It makes customers view a specific brand in a unique way by associating emotions, traits, feelings, andsentiments with it. These associations make it stand out from the competition. Maggi has done a good job when it comes to brand positioning and impacting the minds of consumers. They enjoy consuming the product frequently (most of them). They enjoy the taste and the fact that it is a quick snack. They enjoy consuming it with friends and famil y and even when they are alone. Hence, Ma ggi keeps them good company. The Lead and MSG controversy did not affect most consumers which shows their love (and mayb e their habit of consuming) the product. VI. R ecommendations Maggi noodles are doing a pretty good job with its brand positioning. However, as itsconsumers love it so much, it should keep into account its health factors and not let a controversy like the Lead MSG one happen again. B ibliography 1. (n.d.). Retrieved from Wikipedia: https://en. wikipedia.org/wiki/Maggi (2021, October 05). Retrieved from Squareup: https://squareup. com/au/en/townsquare/brand-positioning 2. Hanna, K. T. (2022, July). Retrieved from Tech Target: https://www.techtarget.com/whatis/definition /brand 3. Pahwa, A. (2021, July 15). Retrieved from feedenough.com : https://www.feedough.com/ brand-positioning/ 4. Patel, S. (2022, September 28). Retrieved from HubSpot: https://blog.hubspot.com/sales/brand- positioning-strategy