Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

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A., Shanahan, J., & Shanahan, J. B. (1987). The services challenge: Integrating for competitive advantage : Amer Marketing Assn. Customer Loyalty in the Fitness Club Industry: The Role of Club Communication, Customer Expectation and Perceived Service Quality 57 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals