Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

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G., Vélez-Colón, L., & Bernal-García, A. (2018b). Consumer behaviour and sport services: an examination of fitness centre loyalty. international journal of sport management and marketing, 18 (1- 2), 8-23. 56. Gaurav, K. (2016). Impact of relationship marketing on customer loyalty: Evidence from Indian automobile industry. PURUSHARTHA-A journal of Management, Ethics and Spirituality, 9 (1), 2-17. 57. Gilliland, D. I., & Johnston, W. J. (1997). Toward a model of business-to-business marketing communi- cations effects. Industrial Marketing Management, 26 (1), 15-29. 58. Gonçalves, C., Biscaia, R., Correia, A., & Diniz, A. (2014). An examination of members’ intentions to recommend fitness centres. Paper presented at the 22nd EASM Conference 2014: livro de Abstracts. 59. Gonçalves, C., & Diniz, A. (2015). Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being. Revista Portuguesa de Marketing, 38 (1), 65-76. 60. Gonçalves, C., Meireles, P., & Carvalho, M. J. (2016). Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention. The Open Sports Sciences Journal, 9 (1). Customer Loyalty in the Fitness Club Industry: The Role of Club Communication, Customer Expectation and Perceived Service Quality 58 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals