Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

C ontents of the Issue i. Copyright Notice ii. Editorial Board Members iii. Chief Author and Dean iv. Contents of the Issue v. Fellows vi. Auxiliary Memberships vii. Preferred Author Guidelines viii. Index 1. Understanding the Age Differences in Adopting WFTs: An Extension of the UTAUT2 Model . 1-19 2. Methodological Nature and Epistemological bases of Qualitative Studies in Marketing. 21-32 3. Traditional Marketing and Digital Marketing in Bangladesh Context. 33-35 4. Brand Positioning and the Consumer Mind Case Stud y: Maggi Noodles. 37-42 5. Customer Loyalty in the Fitness Club Industry: The Role of Club Communication, Customer Expectation and Perceived Service Quality. 43-64 6. A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands. 65-73