Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

Figure 2: Total Number of Followers Across Social Media Platforms Figure 3: Change in Number of Followers (Increase or Decrease) Across Social Media Platforms. Table 4: Total Number of Posts Across the Social Media Platforms (April 21, 2023, To May 20, 2023) 18.5M 14.3M 9.5M Macy's Kohl's Nordstrom Total number of followers across social platforms (April 21, 2023, to May 20, 2023) TikTok YouTube Twitter Instagram Facebook A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands © 2023 Global Journals 68 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E Total number of posts Facebook Instagram Twitter YouTube TikTok Total Macy's 10 25 0 12 18 65 Kohl's 29 25 0 0 19 73 Nordstrom 47 74 0 4 21 146 Total Number of Posts