Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

Figure 4: Total Number of Posts Across Social Media Platforms Table 5: Daily Posts Across the Social Media Platforms (April 21, 2023, To May 20, 2023) Nordstrom 4/21 0 0 2 0 2 4 Nordstrom 4/22 0 0 1 0 1 2 Nordstrom 4/23 0 0 1 0 1 2 Nordstrom 4/24 0 0 3 1 2 6 Nordstrom 4/25 0 0 3 0 1 4 Nordstrom 4/26 0 0 1 1 2 4 Nordstrom 4/27 0 0 2 0 2 4 Nordstrom 4/28 0 0 2 1 2 5 Nordstrom 4/29 0 0 4 0 2 6 Nordstrom 4/30 0 0 3 0 1 4 Nordstrom 5/1 0 0 3 0 1 4 Nordstrom 5/2 0 0 4 1 2 7 Nordstrom 5/3 0 0 2 0 4 6 Nordstrom 5/4 0 0 4 1 2 7 Nordstrom 5/5 0 0 3 0 2 5 Nordstrom 5/6 0 0 2 0 1 3 Nordstrom 5/7 0 0 1 0 0 1 Nordstrom 5/8 0 0 3 3 3 9 Nordstrom 5/9 0 0 1 1 1 3 Nordstrom 5/10 0 1 1 2 1 5 Nordstrom 5/11 0 0 3 0 0 3 Nordstrom 5/12 0 0 3 4 2 9 Nordstrom 5/13 0 1 3 1 2 7 Nordstrom 5/14 0 0 2 0 0 2 Nordstrom 5/15 0 0 3 0 2 5 Nordstrom 5/16 0 0 3 1 2 6 Nordstrom 5/17 0 0 3 1 3 7 Nordstrom 5/18 0 0 4 3 1 8 Nordstrom 5/19 0 1 4 0 2 7 Nordstrom 5/20 0 1 0 0 0 1 Kohl's 4/21 0 0 1 2 3 6 Kohl's 4/22 0 0 1 1 1 3 Kohl's 4/23 0 0 0 0 0 0 Kohl's 4/24 0 0 1 1 1 3 Kohl's 4/25 0 0 0 1 0 1 Kohl's 4/26 0 0 1 0 1 2 65 73 146 Macy's Kohl's Nordstrom Total number of posts across the social media platforms (April 21, 2023, to May 20, 2023) TikTok YouTube Twitter Instagram Facebook A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands 69 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals Brand Date Twitter Tweets YouTube Posts Instagram Posts TikTok Posts Facebook Posts Total