Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

Kohl's 4/27 0 0 0 1 0 1 Kohl's 4/28 0 0 1 1 2 4 Kohl's 4/29 0 0 1 1 0 2 Kohl's 4/30 0 0 1 1 0 2 Kohl's 5/1 0 0 1 1 1 3 Kohl's 5/2 0 0 2 1 1 4 Kohl's 5/3 0 0 1 0 1 2 Kohl's 5/4 0 0 1 0 2 3 Kohl's 5/5 0 0 1 1 2 4 Kohl's 5/6 0 0 1 0 0 1 Kohl's 5/7 0 0 1 0 0 1 Kohl's 5/8 0 0 1 1 1 3 Kohl's 5/9 0 0 1 1 0 2 Kohl's 5/10 0 0 1 2 2 5 Kohl's 5/11 0 0 1 0 1 2 Kohl's 5/12 0 0 1 0 2 3 Kohl's 5/13 0 0 0 0 0 0 Kohl's 5/14 0 0 1 1 1 3 Kohl's 5/15 0 0 1 0 2 3 Kohl's 5/16 0 0 1 1 1 3 Kohl's 5/17 0 0 1 0 1 2 Kohl's 5/18 0 0 1 0 2 3 Kohl's 5/19 0 0 0 1 1 2 Kohl's 5/20 0 0 0 0 0 0 Macy's 4/21 0 0 0 0 1 1 Macy's 4/22 0 0 1 1 0 2 Macy's 4/23 0 0 1 1 0 2 Macy's 4/24 0 0 1 0 1 2 Macy's 4/25 0 0 1 1 1 3 Macy's 4/26 0 0 1 1 0 2 Macy's 4/27 0 0 1 0 0 1 Macy's 4/28 0 1 1 0 1 3 Macy's 4/29 0 0 0 1 0 1 Macy's 4/30 0 0 1 1 0 2 Macy's 5/1 0 1 1 0 0 2 Macy's 5/2 0 1 1 1 1 4 Macy's 5/3 0 1 1 0 1 3 Macy's 5/4 0 1 0 0 0 1 Macy's 5/5 0 0 1 0 1 2 Macy's 5/6 0 0 0 1 0 1 Macy's 5/7 0 1 1 1 1 4 Macy's 5/8 0 1 1 0 0 2 Macy's 5/9 0 0 1 1 0 2 Macy's 5/10 0 0 1 1 0 2 Macy's 5/11 0 1 1 1 0 3 Macy's 5/12 0 0 1 1 0 2 Macy's 5/13 0 0 0 1 1 2 Macy's 5/14 0 0 1 0 0 1 Macy's 5/15 0 0 1 0 0 1 Macy's 5/16 0 1 1 1 0 3 Macy's 5/17 0 1 2 2 0 5 Macy's 5/18 0 1 1 0 1 3 Macy's 5/19 0 1 1 1 0 3 Macy's 5/20 0 0 0 0 1 1 A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands © 2023 Global Journals 70 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E