Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

Figure 5: Daily Number of Posts Across Social Media Platforms Table 6: Total Engagement (Likes, Comments, Shares, Etc.) Across the Social Media Platforms (April 21, 2023, to May 20, 2023) Total Engagement across platforms Facebook Instagram Twitter YouTube TikTok Total Macy's 58399 60596 0 252 1139 120.4K Kohl's 7674 9308 0 0 50491 67.5K Nordstrom 7776 56077 0 68 234 64.2K Figure 6: Total Engagement Across Social Media Platforms Table 7: Total Engagement/Posts Across the Social Media Platforms (April 21, 2023, to May 20, 2023) Total Engagement/Posts Total Posts Total Engagement Engagement/Posts Macy's 65 120.4K 1852 Kohl's 73 67.5K 924 Nordstrom 146 64.2K 439 4-21 4-23 4-25 4-27 4-29 5-1 5-3 5-5 5-7 5-9 5-11 5-13 5-15 5-17 5-19 Daily number of posts across the social media platforms (April 21, 2023, to May 20, 2023) Nordstrom Kohl's Macy's 120.4K 67.5K 64.2K Macy's Kohl's Nordstrom Total engagement (likes, comments, shares etc.) across the social media platforms (April 21, 2023, to May 20, 2023) TikTok YouTube Twitter Instagram Facebook A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands 71 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )E © 2023 Global Journals Total Engagement Acro s Platforms