Table of Contents 1 120

Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 1

Global Journal of Management and Business Research: E	3
Volume 23 Issue 1 (Ver. 1.0)	5
Copyright Policies	6
Honourable Board Members	7
Contents	9
1. Understanding the Age Differences in Adopting WFTs: An Extension of the UTAUT2 Model	11
2. Methodological Nature and Epistemological bases of Qualitative Studies in Marketing	33
3. Traditional Marketing and Digital Marketing in Bangladesh Context	47
4. Brand Positioning and the Consumer Mind Case Study: Maggi Noodles	53
5. Customer Loyalty in the Fitness Club Industry: The Role of Club Communication, Customer Expectation and Perceived Service Quality	61
6. A Data-Driven Approach and Framework to Social Media Strategyand Performance Measurement for Brands	85
Memerships	98
Author Guidelines	107
Index	119

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