Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 2

Consumers’ Food Delivery Apps (FDAs) Continuance Intention: An Empirical Investigation using the Extended UTAUT2 Model 8 Global Journal of Management and Business Research Volume XXIII Issue II Version I Year 2023 ( )E © 2023 Global Journals 98 respondent s (28% of them)used 7 to 8 times, and only 4% of them used one or two times in a week. In terms of FDAs used, the majority of respondents reported FoodPand, HungryNaki, and Pathao Food 23.14%, 15% used , and 13%, respectively, only 2.58% used other than these food delivery apps. Regarding respondents' FDA use experience, 245 respondents (70%) had been using FDAs for up to 2 years. The demographic profile of the respondents is shown in Table 2. Table 2: Demographic Profile of Respondents (n = 350) Variables Characters Number Percentage (%) “ Gender ” “ Male ” “ Female ” 147 203 42 58 Age “ 24 yrs. and Below ” “ 25-39 yrs. ” “ 40-59 yrs. ” “ 60 yrs. and above ” 79 182 56 35 22.57 52.43 16 10 Marital status “ Single ” “ Married ” 195 155 55.71 44.29 “ Educational level ” “ Secondary level ” “ Higher Secondary level ” “ University ” “ Other ” 26 104 165 55 7.42 29.71 47.14 15.71 Monthly income “ Below Tk. 20,000 ” “ Tk. 20,000-39,000 ” “ Tk. 40,000-59,000 ” “ Above Tk. 60,000 ” 27 144 104 75 7.71 41.14 29.71 21.43 Occupation Student Office worker Sales & Service Government employee Professional job Self-employed Housewife Other 78 23 54 75 87 20 9 4 22.29 6.57 15.43 21.43 24.86 5.71 2.57 1.14 Frequency of FDAs use per week “ 1-2 times ” “ 3-4 times ” “ 5-6 times ” “ 7-8 times ” “ Above 9 times. ” 14 43 68 98 127 4 12.26 19.43 28 36.29 FDAs HungryNaki FoodPanda, Pathao Food, Shohoz Food, Khaas Food, Cookups, Sheba Food, Foodfex FoodMart Chaldal Other 54 81 48 32 25 14 13 24 17 33 9 15.43 23.14 13.71 9.14 7.14 4 3.71 6.86 4.86 9.43 2.58 Use experience “ Up to 1 yr. ” “ 1-2 yrs. ” “ More than 2 yrs. ” 56 189 105 16 54 30 Note: n = 350, 1US$ = 110 BDT, FDAs = Food delivery Applications b) Research Instrument To verify the content validity of the survey instruments, two faculty members from the University of the First Author who have substantial experience with survey measurement s examined them. In response to their criticism, some of the items’ wording was modified. In order to mitigate the risk associated with measurement errors, a pilot study was conducted on 20 FDA users in Bangladesh. Several elements of the pre- test were modified slightly to improve their legibility and readability. We employed a five-point Likert scale ranging from “1 = strongly disagree” to “5 = strongly