Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 2

Consumers’ Food Delivery Apps (FDAs) Continuance Intention: An Empirical Investigation using the Extended UTAUT2 Model 10 Global Journal of Management and Business Research Volume XXIII Issue II Version I Year 2023 ( )E © 2023 Global Journals have been verified by the data. Additionally, Hair et al. (2017)recommended that factor loadings higher than 0.50 are acceptable. Table 5shows that all of the items in each construct had scores between 0.740 and 0.891. Table 4: Discriminant validity Fornell and Lacker Criteria Endogenous Variables CUI PE EE SI FC HM PV HA IQ TS CO CUI 0.881 PE 0.471 0.864 EE 0.594 0.623 0.898 SI 0.385 0.457 0.624 0.82 FC 0.319 0.512 0.405 0.502 0.861 HM 0.688 0.348 0.555 0.3 0.675 0.825 PV 0.432 0.451 0.311 0.231 0.411 0.49 0.834 HT 0.213 0.392 0.347 0.457 0.546 0.561 0.356 0.823 IQ 0.349 0.451 0.411 0.511 0.299 0.43 0.501 0.433 0.891 TS 0.435 0.504 0.451 0.485 0.211 0.22 0.461 0.368 0.308 0.862 CO 0.342 0.281 0.234 0.51 0.343 0.431 0.21 0.452 0.611 0.541 0.873 Note: CUI= Continuance Usage Intention; PE = Performance Expectancy; EE = Effort Expectancy; SI= Social Influence; FC = Facilitating Conditions; HM = Hedonic Motivation; PV = Price Value; HB = Habit; IQ = Information Quality; TS = Time Savings; CO = Convenience. ” Table 5: Cross Loading CUI PE EE SI FC HM PV HA IQ TS CO CUI 1 0.842 0.297 0.298 0.509 0.254 0.359 0.533 0.28 0.476 0.407 0.255 CUI 2 0.837 0.293 0.271 0.552 0.267 0.32 0.538 0.28 0.53 0.45 0.311 CUI 3 0.845 0.343 0.286 0.562 0.264 0.386 0.561 0.307 0.559 0.476 0.323 PE1 0.316 0.854 0.298 0.498 0.292 0.355 0.56 0.293 0.474 0.405 0.31 PE 2 0.271 0.74 0.286 0.397 0.206 0.37 0.484 0.29 0.374 0.249 0.184 PE 3 0.302 0.841 0.295 0.294 0.057 0.204 0.237 0.127 0.243 0.184 0.181 PE 4 0.357 0.886 0.305 0.316 0.111 0.192 0.295 0.173 0.229 0.195 0.209 EE 1 0.297 0.298 0.87 0.271 0.082 0.125 0.25 0.179 0.217 0.187 0.175 EE 2 0.297 0.292 0.859 0.299 0.028 0.169 0.261 0.197 0.302 0.172 0.195 EE 3 0.282 0.259 0.849 0.319 0.034 0.18 0.287 0.206 0.266 0.193 0.188 EE 4 0.317 0.337 0.873 0.361 0.042 0.218 0.3 0.176 0.355 0.238 0.203 SI 1 0.557 0.308 0.344 0.891 0.206 0.371 0.476 0.271 0.503 0.474 0.394 SI 2 0.526 0.297 0.305 0.848 0.195 0.36 0.455 0.283 0.444 0.417 0.391 SI 3 0.517 0.278 0.335 0.857 0.221 0.338 0.478 0.296 0.501 0.43 0.394 FC 1 0.519 0.289 0.328 0.21 0.851 0.395 0.488 0.33 0.432 0.437 0.413 FC 2 0.204 0.039 0.005 0.158 0.775 0.044 0.172 0.042 0.17 0.018 0.052 FC 3 0.216 0.06 0.079 0.203 0.76 0.13 0.223 0.093 0.219 0.077 0.069 FC 4 0.274 0.114 0.035 0.227 0.783 0.065 0.233 0.115 0.215 0.155 0.091 HM 1 0.277 0.094 0.032 0.19 0.076 0.808 0.195 0.039 0.207 0.051 0.067 HM 2 0.242 0.064 0.008 0.163 0.067 0.793 0.155 0.042 0.246 0.041 0.088 HM 3 0.37 0.148 0.157 0.351 0.1 0.811 0.316 0.212 0.303 0.176 0.189 PV 1 0.33 0.157 0.178 0.36 0.091 0.216 0.796 0.132 0.269 0.177 0.123 PV 2 0.34 0.18 0.207 0.341 0.061 0.327 0.833 0.172 0.263 0.158 0.19 PV 3 0.35 0.155 0.17 0.326 0.085 0.31 0.824 0.154 0.281 0.14 0.138 HB 1 0.383 0.187 0.195 0.365 0.064 0.23 0.345 0.837 0.281 0.157 0.174 HB 2 0.563 0.237 0.245 0.421 0.235 0.301 0.329 0.83 0.404 0.321 0.35 HB 3 0.555 0.297 0.316 0.516 0.209 0.319 0.382 0.858 0.547 0.352 0.406