Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 2

Ethiopian Mobile Users. International Journal of Mobile Marketing , 4 (1). 29. Palmer, R., Cockton, J., & Cooper, G. (2007). Managing marketing . Routledge. 30. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. The Journal of Marketing , 41-50. 31. Siddiqi, K. O. (2011). Interrelations between service quality attributes, customer satisfaction and customer loyalty in the retail banking sector in Bangladesh. International Journal of Business and Management , 6 (3), 12. 32. Singh, J., & Sirdeshmukh, D. (2000). Agency and trust mechanism in relational exchanges. Journal of Marketing , 66 (1), 15-37. 33. Tariq, A. N., & Moussaoui, N. (2009). The main antecedent of customer loyalty in Moroccan banking sector. International Journal of Business and Management Science , 2 (2), 101. 34. Uddin, M. B., & Akhter, B. (2012). Determinants of Customer Satisfaction of Banking Industry in Bangladesh. Pak. J. Commer. Soc. Sci , 6 (2), 242- 256. 35. Ullah, A., & Rahman, M. H. (2015). Existing and Expected Service Quality of Grameenphone Users in Bangladesh. The Asian Journal of Technology Management , 8 (2), 151. 36. Vera, J., & Trujillo, A. (2013). Service quality dimensions and superior customer perceived value in retail banks: An empirical study on Mexican consumers. Journal of Retailing and Consumer Services , 20 (6), 579-586. 37. Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2012). Services marketing: Integrating customer focus across the firm . McGraw Hill. 38. Wong, D. H., Rexha, N., & Phau, I. (2008). Re- examining traditional service quality in an e-banking era. International Journal of Bank Marketing , 26 (7), 526-545. 39. Zeithaml, V. A. (2000). Service quality, profitability, and the economic worth of customers: what we know and what we need to learn. Journal of the academy of marketing science , 28 (1), 67-85. 40. Zielke, S. (2008). Exploring asymmetric effects in the formation of retail price satisfaction. Journal of Retailing and Consumer Services , 15 (5), 335-347. Influence of Service Quality Dimensions in Commercial Banks of Bangladesh: Existing vs Expected 28 Global Journal of Management and Business Research Volume XXIII Issue II Version I Year 2023 ( )E © 2023 Global Journals

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