Global Journal of Management and Business Research, E: Marketing, Volume 23 Issue 2

Index A Acquisition · 22, 23, 24, Analogous · 13, 24 C Cognitive · 6, 14 Conciliation · 30 D Demographic · 2, 7, 8, 9, 26 Demonstrated · 4, 5, 10 Deregulation · 34 Diagonal · 10 E Endorsement · 13 Enormous · 34 H Hedonic · 4, 5, 6, 10, 11, 12, 17, 20 I Inconsequential · 13 Intangible · 35 M Meteoric · 1, 15 Mitigate · 9 N Notoriously · 13 O Orientation · 13 P Phenomenon · 4 Prominent · 9 R Regions · 26 S Stipulation · 36 Subsequent · 2 U Utilitarian · 3, 15, 18 W Willingness · 5, 36