Global Journal of Medical Research, E: Gynecology and Obstetrics, Volume 23 Issue 3

between customer satisfaction and the empathy construct of service quality (Ananda et al., 2023; Putta, 2023; Jou et al., 2023). Thus, the authors daresay that the empathy dimension will affect the passengers’ satisfaction with MRT. Therefore, the proposed hypothesis is as follows- H5: Empathy has a positive relationship with passengers’ MRT satisfaction. vi. Hedonic Motivation Hedonic motivation is the idea that people get certain benefits from an event they find enjoyable, pleasurable, multisensory, emotional, and thrilling (Hirschman and Holbrook 1982: Venkatesh et al., 2012). Offering all passengers this kind of experience is one of the foundational elements of transport and destination services (Chen et al., 2023; Maas et al., 2023). Researchers, professionals, and governments are becoming intensely interested in the relationships between transportation and hedonistic motivation (Osman et al., 2023; Cui & Aulton, 2023; Parvatiyar & Sheth, 2023). It’s also added that in order to increase traffic security as well as commuters’ satisfaction for all, stakeholders need accurate methods for assessing the emotional states of travelers. Hedonic motivation measurement has been usefully used in the travel domain. The researcher also mentioned that the Satisfaction with Travel Scale (STS) is linked to Hedonic motivations, which are connected to core affect (emotions) and cognitive evaluation. In line with this, Liu et al. (2021) commented that the subject of mobility and transportation has become increasingly interesting in studies that link commuting and hedonic well-being. They discovered that certain combinations of personality traits and modes of transportation are connected to the commuter experience and hedonic well-being. Since these studies used hedonic motivation to identify passengers’ satisfaction and found the results positive, the authors also assume that hedonic motivation will positively affect the satisfaction of passengers with MRT. Therefore, the following hypothesis has been drawn. H6: Hedonic motivation has a positive relationship with passengers’ MRT satisfaction. vii. Price Value et al., 2023). Furthermore, it creates a significant user perception around the relationships between benefits and costs leading to adopt travel services (García de Blanes Sebastián et al., 2023). As the PV construct has been used in identifying passengers’ satisfaction in these earlier studies, the authors perceive that this construct will also positively affect the satisfaction of passengers with MRT in Bangladesh. Hence, the authors posit that: H7: Price value has a positive relationship with passengers’ MRT satisfaction. IV. M ethodology a) Research Design The previous studies adopted both qualitative (Satranarakun & Kraiwanit, 2023; Nxele, 2021; Cascajo et al., 2019; Balasubramani et al., 2020; Bergman et al., 2019;) and quantitative (Zhang et al., 2023; Yin et al., 2022; Kumar & Cao, 2021; Dong et al., 2021; Kumar & Cao, 2023) approaches to conduct their studies on metro rail transit and other public transportation. Since we have collected numerical data, we have analyzed our data using a quantitative approach (Bauer et al., 2021). In addition to that, a quantitative method focuses on validating or rejecting predefined research hypotheses (Mcleod, 2019). Qualitative research focuses on in- depth interviews, statements, and “how” type questions whereas quantitative research focuses on collecting and analyzing numerical data (Brazen et al., 2021). Therefore, we have conducted quantitative research. b) Measurement The UTAUT2 model (Venkatesh et al., 2012) and the SERVQUAL model (Parasuraman et al., 1985) were taken into consideration when designing the study's variables and creating the questionnaire to gauge MRT passengers' satisfaction. The study's questionnaire was prepared after examining the expert's advice and recommendations, the passengers' perspectives, and a pretest. Tangibility, dependability, assurance, empathy, and responsiveness are SERVQUAL model aspects that are also referred to as RATER model characteristics (Ziyad et al., 2020). The remaining variables, hedonic motivation, and price value are obtained from Venkatesh et al. (2012). According to the specifications of the setting of the current investigation, every element from these models has been altered. The researchers employed a five-point Likert scale. The scale ranges from strongly disagree (1) to strongly agree (5). On the basis of these scales, every construct has been examined. The questionnaire is broken up into two sections, the first of which covers all of the items and constructs and the second of which covers the sociodemographic characteristics of the chosen respondents. The Partial Least Square-structural equation modeling method was employed by the researchers in Global Journal of Management and Business Research ( E ) XXIII Issue III Version I Year 2023 6 © 2023 Global Journals Evaluating the Satisfaction of Passengers towards Metro Rail Services- Bangladesh Perspective The price value (PV) is defined as the customers’ cognitive tradeoff between the perceived benefits and monetary cost of using a product or service (Venkatesh et al., 2012). PV significantly affects passengers’ intentions to consume autonomous public transport services (Korkmaz et al., 2022). Additionally, in the case of Uber-based transportation systems, PV is regarded as a significant construct in instigating the passengers’ intentions to take ride-sharing services (Soares et al., 2020). The MRT mustensure a good price value tradeoff to satisfy the passengers significantly (Yan