Global Journal of Medical Research, E: Gynecology and Obstetrics, Volume 23 Issue 3

Due to a lack of real-time information sharing between wholesalers and e-retailers, sourcing and spontaneous availability of products are not coordinated (Sameh, 2021). Addressing and mitigating the potential problem will bring about an extraordinary service in the fashion industry. The research paper depicts the potential challenge of sourcing difficult for e- retailers and wholesalers. The findings suggested that by building an integrated information-sharing system in the supply chain management between e-retailers and wholesalers, the sourcing and availability of products on time can be mitigated. It might take a longer time frame to develop this type of system. The distribution efficiency and shorter lead time will be achieved in the supply chain process by implementing the integrated system. II. R esearch O bjectives The objective of the research is to address the sourcing difficulties in the e-commerce business platform in the case of fashion and accessories products. More specifically the objectives of this research are as follows: • To identify the main challenge faced by e-retailers in the fashion industry in Bangladesh • To evaluate the current scenario of digital supply chain management. • To analyze the implication integrated system in the supply chain management process. III. T heoretical F rameworks a) The Fashion and Accessories Industry Scenario The fashion and accessories industry is emerging day by day. The industry is highly competitive and dynamic due to changing customer trends and demands (Abdulla, 2022). Customers' lifestyles and demand is substantially changing due to digitalization and urbanization. Customers, especially millennials and Generation Z, are increasingly open to premium fashionable clothing and are willing to experiment with various branded premium fashion accessories owing to evolving fashion perceptions accompanied by high disposable income and rising exposure to global fashion trends (Arif-Uz-Zaman, 2023). According to "the United Kingdom Economic Accounts Time Series Datasheet," the household final consumtion expenditure on clothing and footwear in the United Kingdom witnessed a growth of 16.2% during the current year (Exchange, 2023). Additionally, the growing penetration of the internet, social media, and e-commerce are now providing consumers in tier 2 and below cities access to top brands' products. b) TAM (Technology Acceptance Model) The technology Acceptance Model was proposed in the 1980s based on social psychology theory by studying the relationship between cognitive, and emotional factors and techno- logy application (Yawen Su, 2021). The model is widely used in the fields of information technology and the willingness to use technology. The model is used to measure the willingness to adopt the technology (Y, 2020). TAM is composed of four basic elements: 1) user behavior which is the actual operation behavior of the users to the new technology 2) behavior intention refers to the willingness of users to try new technologies. 3) perceived usefulness is the subjective understanding of users for the utility of the newly adopted technology 4) Perceived ease of use is the degree of effort that the technology users make use of new technologies (Y, 2020). TAM points out that perceived usefulness is directly affected by perceived ease of use, that is, if the technology is easier to use, users can feel its usefulness (Yawen Su, 2021). By using this model, we want the know the characteristics of the digital integrated system and its willingness to use the system. c) Challenges in the E-business Supply Chain Process of the Fashion Industry The fashion and accessories supply chain in Bangladesh is encountering challenges exacerbated by the impact of digitalization. The advent of digital technologies has brought about transformative changes in the way business is conducted, yet it has also exposed certain limitations within the industry, particularly in the context of e-commerce (Ahad, 2027). One significant challenge lies in the responsiveness of wholesalers and manufacturers in Bangladesh. The fashion and accessories industry is inherently dynamic, with trends evolving rapidly (Martinex S, 2014). Digitalization has accelerated this pace, as consumers can instantly access global fashion trends online. However, some wholesalers and manufacturers in Bangladesh have struggled to keep up (Martinex S, 2014). They may be slow to adapt to digital platforms and processes, which can result in delays and inefficiencies in their supply chain operations. Additionally, the lack of information and coordination in the supply chain is hindering the growth of e-commerce. Traditional methods of order collection, which are reminiscent of an older, more analog era, persist among wholesalers and manufacturers (Sabrina Backs, 2019). This reluctance to embrace digital tools and communication channels means that e-commerce businesses may face challenges in obtaining real-time updates on product availability, order status, and delivery timelines (Sabrina Backs, 2019). As a consequence, the limitations imposed by these factors can impede the growth and efficiency of e-commerce in Bangladesh's fashion and accessories sector (Shaikat, 2018). To address these challenges and thrive in the digital age, it is crucial Digital Supply Chain Management: A Study on Bangladeshi Fashion and Accessories Industry’s E-retailers Global Journal of Management and Business Research ( E ) XXIII Issue III Version I Year 2023 24 © 2023 Global Journals