Global Journal of Medical Research, E: Gynecology and Obstetrics, Volume 23 Issue 3

for wholesalers and manufacturers to embrace digitalization, streamline their supply chain operations, and adopt modern methods of order management and communication (Avizit Basak, 2014). This adaptation will enable them to better align with the ever-changing trends in the industry and meet the demands of the evolving e-commerce landscape. IV. R esearch M ethodology a) Research Design The study is descriptive in nature and qualitative approaches are used to conduct the research. The research work is based on primary data. A self- administered questionnaire is designed to obtain data. All indicators were culled from previously published research papers. We have used the qualitative research approach for some genuine reasons. Firstly, the study on Bangladeshi Fashion and Accessories e-retailer's problems and challenges requires an in- depth qualitative understanding of the scenario and conditions (Ahmed Ishtiaque, 2016). Secondly, there are many e-retailers in the fashion and accessories segment, and multifaceted issues and challenges are faced by each e-retailer, to capture and investigate the major issues of e-retailers, the qualitative approach will provide essential insights. Finally, the interviews will disclose the spontaneous experiences and responses about the complexities of e-retailing supply chain management in the fashion and accessories industry. By acclimating the qualitative approach, we will get essential insights about the topic. We designed an open-ended interview questionnaire to collect data from e-retailers. Some items are modified to fit the study’s context. Online questionnaires and personal interviews took the form of data collection. b) Data Collection and Sample The research paper demonstrates the emergence and introduction of digital supply chain management systems in the e-business fashion industry. We designed a questionnaire with pen-ended questions on the relevant context. The questionnaire is attached in the appendix section of the research paper. The main respondents are e-retailers. We took interviews of e retailers who are conducting their business on different digital platforms. We selected the sample based on some criteria. The criteria are willingness to give the interview, easy availability of participants, and have required knowledge about their business complexities. We took interviews from three types of e-retailers. The new retailers, the experienced ones, and the retailers who have conducted business for 2 to 3 years. We asked the structured questions and asked some additional questions based on their answers. Some desired retailers were not available for interviews, so we sent a set questionnaire to them via email. The data for this research were collected between September to October 2023. c) Respondent’s Profile The data set included responses from 55 e- retailers. The majority of respondents had conducted business in digital platforms for a minimum of two years. Digitalization most affected the young generations. Most of the e-business fashion and accessories sector is dominated by young entre- preneurs. 70% of respondents are young entrepreneurs (age between 25 to 40). d) Data Coding and Analysis Thematic Analysis is used to analyze the collected data from e-retailers. To examine the whole situation, we tried to accumulate data from e- retailers. To exert the meaning of the given answers, we jotted down all the interviews and managed the data in a well-structured form for further activities. To get reliable data, we analyzed the interviewed data individually. Afterward, we discussed our individual understanding of the interviewed data and made an in depth analysis of the whole data. Through the given answers of the respondents, analyzed their answers. We developed a thorough understanding of the hurdles faced by e- retailers in responding to customers’ orders and the availability of products. We observed that they could have been more efficient while sourcing and transporting the product. It took them a long lead time as well as a bullwhip effect in their small e-business. One of the e-retailers responded that, due to the lack of adaptation of his wholesaler he lost lots of emergency orders from online. As there is high competition in the e- businesses of Bangladesh, a missing span of customers due to this reluctant anti-tech savvy approach by his wholesaler made him demotivated further he stopped doing business on that line where he was getting good profits. By analyzing the answers of the respondents, we got some important insights. The finding sections will disclose the analyzed insights. V. D iscussion The traditional supply chain management process has proven to be less effective in the ever evolving digital business world, especially within the e- commerce-based fashion and accessories industry. Our research, as discussed in the literature review, highlights a set of common challenges faced by e-retailers in Bangladesh, where the demands of the digital era have triggered the need for a different supply chain management approach. a) Sourcing Challenges and Lengthy Lead Times One of the most significant challenges revealed by our data pertains to sourcing within this dynamic fashion industry. Customer preferences shift rapidly, and Digital Supply Chain Management: A Study on Bangladeshi Fashion and Accessories Industry’s E-retailers Global Journal of Management and Business Research ( E ) XXIII Issue III Version I Year 2023 25 © 2023 Global Journals