Global Journal of Medical Research, E: Gynecology and Obstetrics, Volume 23 Issue 3

Advertising and Sales Performance of Selected Companies in Mogadishu- Somalia Global Journal of Management and Business Research ( E ) XXIII Issue III Version I Year 2023 56 © 2023 Global Journals 33. McCracken, G. (1989). Who is the Celebrity Endorser? Cultural Foundation of the Endorsement Process. Journal of Consumer Research, Vol. 16, 310-321. 34. McHugh, S. M., Nickels, W. G. & Mchugh, J. M. (2000). Understanding Business, International Edition, 5th Edition, McGraw Hill Companies, Inc. U. S. A. 35. Meta-Analysis of Econometric Results. In Journal of Marketing Research , 21(1), 65-74. Miciak, A. R. & Shanklin, W. L. (1994). Choosing celebrity endorsers. In Marketing Nelson, J.P. & Young, D.J (2001). Do Advertising Bans Work? An International 36. Nyren, Ch. (2005). Advertising to Baby Boomers. Chicago: Paramount Market Publishing. 37. Philip Kotler & Garry Armstrong, (2010 ). Principle of marketing , 7th edition, Prentice-hall International, Inc. 38. Pride. F et al, (1989). Marketing concept and strategies, 6th edition, Boston Houghton Miffin Radley, S. (1996). Marketers are always looking for good pitchers. In Brandweek , 39. Rinta-Kanto, S. (2012). The effect of traditional advertising campaigns on online affiliate channel performance - a case of a leading international hotel booking website. Unpublished Master of Marketing thesis, Aalto University School of Economics. 40. Russell, J.T. & Lane, W.R. (2002). Principles of advertising, Prentice Hall, Upper Saddle River service to management (International) limited. 41. Shefali W. (2010). Comparative study of effectiveness of various Mediums of Advertising. Unpublished Master of Business Administration in Marketing Thesis, Amity University Business School Noida. 42. Shimp, T. E. (2007). Selecting message appeals and picking endorsers. Chapter 11. Available at: http://elearning.utcc.ac.th/courseonline/prasert/5101 /ceom50/2imc/00Data50imc/Class5/Chapter%20 11.pdf. [2014-04-20]. 43. Silvera, D. H. & Austad, B. (2004). Factors predicting the effectiveness of celebrity endorsement advertisements. European Journal of Marketing . 2004, Vol. 38, No. 11/12, 1509-1526. 44. Siong, G.K. (2010). An Emperical Analysis: Advertising Effects on Firm Performance in the Malaysian Consumer Products Sector. Unpublished Bachelor of Management in Marketing Thesis, Sarawak University Malaysia. 45. Sundar, S.S. & Kim, J. (2005). "Interactivity and persuasion: Influencing attitudes with information and involvement", Journal of Interactive Advertising, vol. 5, no. 2, pp. 6- 29. 46. Tandon, M. & Mehrotra, S. (2005). Impact of celebrity endorsements on overall brand: searching for the right match. Available at: http://www. coolavenues.com/know/mktg/sudeep2.php , [2009- 06-08]. 47. Tandon, M. & Mehrotra, S. (2005). Impact of celebrity endorsements on overall brand: searching for the right match. Available at: http://www. coolavenues.com/know/mktg/sudeep2.php , [2014- 06-08] 48. Tsao, J.C. & Sibley, S.D. (2004). "Displacement and reinforcement effects of the Internet and other media as sources of advertising information", Journal of Advertising Research, vol. 44, no. 1, pp. 126-142. 49. Vakratsas. i Ambler G. (1999); sales performance management(3rd edition) Prentice hall Walker, M., Langmeyer, L. and Langmeyer, D. (1992), “Celebrity endorsers: do Wood, F (1994) Business accounting 1 London. 50. World Association of Newspaper World Press Trends 2008. 51. you get what you pay for?”, The Journal of Services Marketing, Vol. 6, Fall, pp. 35-42. A ppendices A ppendix 1 a) Questionnaire I am ABDIHAKIN ABDULLAHI JAMA a student at Kampala International University studying Master of Business Administration in Marketing; I am carrying out research on the contribution of advertising on sales performance of some selected companies in Mogadishu Somalia. This study is purely academic, and you have been selected to provide reliable. I kindly request you to answer the flowing questions honestly. Part I Circle the Appropriate Response 1. Gender Male Female Age <20 21-30