Global Journal of Management and Business Research, F: Real Estate, Event and Tourism Management, Volume 22 Issue 3

© 2022. Delphine Kessy. This research/review article is distributed under the terms of the Attribution-NonCommercial- NoDerivatives 4.0 International (CC BYNCND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creativecommons.org/licenses/by-nc-nd/4.0/. Global Journal of Management and Business Research: F Real Estate, Event and Tourism Management Volume 22 Issue 3 Version 1.0 Year 2022 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 A Market based Approach of Sustainable and Inclusive Growth of Tourism: A Case Study of Mwanza Tanzania By Delphine Kessy St. Augustine University Abstract - The future growth of sustainable tourism and its contribution to the Tanzanian economy depends to a large extent on the entrepreneurs with knowledge and ability to supply tourists with the quality services and or products which favor inclusiveness. Entrepreneurs face a challenge of understanding the customer and serve them in a sustainable way. While sustainable tourism development has a close link to the environment, inclusiveness literally means opening more opportunities for people to participate in tourism and results to a more fairly economic distribution of the tourism benefits across the society. While it often includes people with disabilities inclusive tourism also, has no clear boundaries but the services and products offered to enable enjoyment for all is what may shape the boundary, define the degree of inclusivity and benefits. This case examines the characteristics of visitors to Mwanza for effective and successful development and management of a regional tourism for inclusive growth. The case adopts both qualitative and quantitative techniques for data collection. A total of 84 respondents informed this study. For quantitative data a google form was prepared and circulated around and received a total of 74 respondents (80% non-residents and 20% residents). Keywords: natural resource, business, sustainability, inclusiveness, market based, mwanza. GJMBR-F Classification: L82 AMarketbasedApproachofSustainableandInclusiveGrowthofTourismACaseStudyofMwanzaTanzania Strictly as per the compliance and regulations of: