Global Journal of Management and Business Research, F: Real Estate, Event and Tourism Management, Volume 22 Issue 3

because the myriad micro markets operators like hotels, events planners, cultural and philanthropists and many other segments which compliments tourists’ service provision were actively seeking involvement and participation. Such segments were also found growing to become important stakeholders in tourism development decision making. Finally, it was revealed that the respondents stayed in Mwanza for more than six (6) days. It is assumed that the visitation and the time spent in Mwanza generated spillover effects (externalities) that increased local income multiplier effect to sustain both businesses and community’s life. Source: Field Data, 2022 Figure 1: Main Purpose of Visit to Mwanza by Nationality When asked about how they traveled to Mwanza, 33% of respondents said they traveled alone, while 32% were influenced by either their jobs in the different organizations such as NGOs, Government employment and religion. Others were visiting friends and relatives, 28%, as shown in figure 2. Source: Field Data, 2022 Figure 2: What was your Travel Party? (I.E. Did you Visit Alone or as a Group/Organization) In Mwanza most of the visitors stayed in hotels (33%), homestays (20%) followed by the guest houses (16%). Other places of stay included friends’ and relatives’ places, 8%, guest house or homestay, 4%, guest house or hostel 4%, hotel or guest house 4 %, hotel or hostel 4%. Some stayed at the university guest center. Figure 3 illustrates the type of accommodation used by visitors. 0 5 10 15 20 25 Attend a conference/meeting Attend an event Business Education Holiday/leisure Holiday/leisure, Education Other Visit friends and family Nationality Resident Nationality Non-Resident Alone 24 33% Friends/Relatives 21 28% Friends/Relatives, Or ganisation (Government/NGO/P rivate/Religion) 2 3% Organisation (Government/NGO/P rivate/Religion) 24 32% Other 3 4% A Market based Approach of Sustainable and Inclusive Growth of Tourism: A Case Study of Mwanza Tanzania © 2022 Global Journals 47 Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) F