Global Journal of Management and Business Research, F: Real Estate, Event and Tourism Management, Volume 22 Issue 3

activities, and safari to the Serengeti. Hence, visitors participated in different activities such as attending conferences/meetings (22%), volunteering (40%), cultural events (18%) and sightseeing (20%). Almost all visitors had a chance to visit natural attractions such as Saanane and Serengeti or Rubondo National Park. Sightseeing in Mwanza included the beaches and boat riding across Lake Victoria 18% (n=69), a city tour 35% (n=69), hiking, walking and visiting friends, visit to the Museum of Bujora 31% (n=69) and the Gunzert house. Visitors also did some shopping at the Rock City Mall and paid a visit to Saanane National Park. The safari tour through the Serengeti, Ngorongoro, Manyara and later to Arusha was added with the trekking of Mount Meru or Kilimanjaro. Visitors used transport such as private cars, including tour vehicles, taxis, public (buses) and ships to other places like Ukerewe and or Bukoba. Other such as min buses ( daladala ) and motorcycle ( bodaboda ) were common means of transport within the city. When studying the amount of money spent by the visitors while in Mwanza, 30 (41%) of the respondent had spent less than US dollar 2,000; 29 (39%) less than 1,000; 12 (16%) spent between 2000 but less than 5,000 while it was only 3(4%) visitors who spent more than 5,000. The following figure 5 shows expenditure per visitor Figure 5: Total Expenditure by Visitor within Mwanza While studying the understanding of inclusive tourism, the findings indicated little knowledge of the term and how it is perceived. While many respondents comprehend that it is tourism that must include local communities and all in the tourism system the understanding was limited to economic gains (56%, n=25) and left away vital component of visitors with a disability or special needs. The knowledge of sustainable tourism in Mwanza was established by Moschin (2020) who shows that many local people understand it and they can give their own comprehension of the term which includes better utilization of resources for today and future generations. Although 44% of the respondents have a broader understanding of the term inclusive, a significant number of the service facilities do not support inclusiveness (51%). When asked about any soon possible change in the way they provided services all the respondents agreed to incorporate tools that allow services accessibility to all their clients as soon as possible. Respondent I2 said special needs facilities vary among individuals. Thus, it is not easy to have one item that can suit all the clients. Regardless, every one individual gets served to the satisfaction even if it might entail hiring a facility, said respondent I6. Also, it was found that tourism firms did not invest much in terms of new product development resulting in overreliance on only wildlife-based tourism. One reason that contributes to that is when customers come while focused on their planned activities. Nevertheless, MICE tourism has been supported mainly by facilities such as hotels. IV. D iscussion, C onclusion and R ecommendation Trade liberalization has created an environment that enhanced many private businesses to participate in tourism development and the reaping of the benefits. But the products, services and experience have remained to a large extent, unchanged, especially in Tanzania and some areas like Mwanza being claimed to lack attractions. That perception is thought to be attributed by overreliance on a narrow tourism product even though tourism exists in different categories. There is a need to carefully develop sustainable tourism that must continue to keep the environment clean, which calls for inclusion, and, therefore, increase social gains in the tourism business field. As a result, many tourism 0 5 10 15 20 25 30 35 1,000 - 1,999 2000 - 4,999 Less than 1,000 More than 5,000 A Market based Approach of Sustainable and Inclusive Growth of Tourism: A Case Study of Mwanza Tanzania © 2022 Global Journals 49 Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) F