Global Journal of Management and Business Research, G: Interdisciplinary, Volume 23 Issue 1

© 2023. Omansh Agarwal. This research/review article is distributed under the terms of the Attribution-NonCommercial- NoDerivatives 4.0 International (CC BYNCND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creativecommons. org/licenses/by-nc-nd/4.0/. Global Journal of Management and Business Research: G Interdisciplinary Volume 23 Issue 1 Version 1.0 Year 2023 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Golden Win-Win Situation Created by CSR By Omansh Agarwal Abstract - The purpose of this paper is to open a window to a perspective of CSR, in which, due to CSR a win-win situation is created and to simultaneously disprove some misconceptions or false perspectives regarding CSR. In this paper, to support the perspective, examples of some interviewed companies are taken as case studies and a survey is executed to make some points. This paper provides examples and information regarding the benefits of CSR in a more broader and commercial/economic manner as well as philanthropic and ethical manner at the same time, hence disproving false perspectives towards CSR. Keywords: CSR, consumerism, profit margins, corporate engagement. Classification: JEL: Subject: M14, M21, L21 GoldenWinWinSituationCreatedbyCSR Strictly as per the compliance and regulations of: GJMBR-G