Global Journal of Management and Business Research, G: Interdisciplinary, Volume 23 Issue 1

Fig. 12, 13 and 14: The Following Graphs Now Displayed Below, are the Graphical Representation of the Above (Introduction) Mentioned Assumption that "Businesses Only do CSR Activities Due to their Own Will and there is No Economical Benefit." These Graphs Further Proves that Many Business Owners are Still Unaware of the Benefits or Advantages when CSR is Practiced. X. L iterature R eview There are two very contrasting perspectives of people regarding CSR activities done by businesses, first being, "The philanthropy done by them is only increasing their revenue rather than actually doing any actual philanthropic work" and the second being "the CSR activities by businesses have no economic or monetary benefit". Disproving both the perspectives, this paper describes a new perspective which shows "the golden win - win situation created by CSR", according to this perspective, CSR activities done by businesses benefit not only in monetary terms but in other aspects as well (which are discussed in the paper in detail), further it shows that this benefit is gained by all the parties involved, which are 1) businesses, 2) end consumer or the customer (depending on the situation and/or the business model) 3) community/society. This paper elaborates on benefits for the first and the second party involved as benefits for the third are well known as discussed more comparatively. This elaboration is done 56 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( )G © 2023 Global Journals Golden Win-Win Situation Created by CSR